Cloudstaff was founded in 2005 by Lloyd Ernst, an Australian technology entrepreneur who had already seen what the outsourcing industry could become at its worst, and chose to build something different from day one. The company's early focus on software development for Western markets evolved into a global virtual staffing business, expanding into the Philippines in 2010 starting with a team of seven.
What drove that growth wasn't a formula. It was a commitment: that the people doing the work deserve the same investment as the outcomes they create. That belief shaped every decision since, from how offices are designed, to how careers are developed, to how the community is sustained. Today, Cloudstaff operates across 20 delivery centers in the Philippines, India, Colombia, and Kenya, with more than 7,000 Cloudstaffers contributing to businesses across the US, Australia, APAC, and the UK.
Lloyd is a serial entrepreneur who founded and grew numerous companies in the professional services and high-tech sectors, including WebCentral, a pioneering internet technology company. Since founding Cloudstaff in 2005, Lloyd has been at the forefront, leading the charge in global remote staffing, championing brilliant career opportunities that attract the best talent, and advocating for technology as a cornerstone of business growth and innovation. Currently, Lloyd oversees Cloudstaff’s ongoing success and champions high-growth businesses in search of an ethical and expert professional service staffing partner, while being recognized as an industry thought leader.
Jamie is a highly accomplished Chief Financial Officer with over 20 years of experience and a proven track record of delivering results in complex organizations. He has been instrumental in restructuring, evolving, and growing global businesses. His focus on delivering results has allowed him to make a significant impact in his roles, providing substantial operational, commercial, and financial leadership to organizations. Jamie is responsible for tracking cash flow and financial planning, analyzing the company’s financial strengths and weaknesses, and proposing strategic directions.
Tevis is an experienced software architect and technologist with over 20 years of experience leading development teams in Australia, China, the UK, and New Zealand. He’s an accomplished software engineer with a long track record of creating cutting-edge software solutions for global tech companies.Tevis is responsible for Cloudstaff’s technology innovation. He oversees everything from networks and security to operations, software engineering, and digital creative services – including our innovative Cloudstaff remote productivity applications.
Michelle is a multi-awarded marketing expert with over two decades of extensive experience in acquisition marketing. Her extensive resume includes experience in talent acquisition (volume sourcing and corporate hiring), and successful partnerships with Fortune 500 companies, including Nike, Procter & Gamble, Goodyear, Ford Motors, and Shell Petroleum, as well as tech giants like Google, Microsoft, and Yahoo. As the Chief Recruitment Officer, Michelle leads a team of over 70 talent acquisition professionals, overseeing recruitment marketing and talent acquisition efforts in the Philippines and globally. Her strategic expertise and unwavering dedication drive the ongoing success and growth of her organizations and clients.
Lee has a wealth of experience in product development, having worked in the field for over 20 years. He brings to Cloudstaff an extensive background in developing mobile web applications and digital products. Lee is known for his thought leadership on disruptive digital strategies in the Australian real estate industry. As a leader in product strategy and product development, Lee is dedicated to bringing the best solutions to market for Cloudstaff clients.
Alison is a highly accomplished People leader having supported international teams through Europe, the USA, and Asia-Pacific. She leads our People and Academy teams, driving contemporary initiatives enabling our overall business growth strategy. Alison brings a wealth of experience in fast-paced, complex environments to support Cloudstaff’s aspirations to create innovative talent solutions, inclusive cultures, and high-performing teams.
Macon is a workforce solutions executive with more than 25 years of experience helping organizations build the teams and operational clarity they need to grow. He has built a reputation for developing high-performance teams, creating scalable operations, and delivering the strategic clarity that helps businesses grow predictably and profitably.Based in Charlotte, North Carolina, Macon leads Cloudstaff's North American business development efforts, working directly with US companies to design virtual staffing solutions that integrate directly into their workflows and support long-term growth.
Matthew is a seasoned leader with more than 20 years of experience in the BPO and telecommunications industries. Having founded companies in these sectors, he brings a wealth of operational insight and strategic expertise to the table. Known for forging impactful partnerships and driving client-centered growth, Matthew excels in strategic planning and fostering loyalty through empathy. His dedication to delivering results makes him a key asset at Cloudstaff, enhancing business performance and creating significant value for stakeholders.
James is a global leader with a talent for crafting high-growth, high-tech strategies. He heads our unique-in-market Client Growth Team, providing strategic advice on everything from recruitment and training to retention, productivity, and technology. James also plays a key role in leading our integrated marketing team. Having led large teams in the US, Australia, and New Zealand, James brings a wealth of leadership experience from disruptive tech startups to Fortune 500 companies like ABB, CAE, and First Data.
Ivan leads Cloudstaff's operations in Bogotá, bringing over 15 years of experience in business development and client growth to one of the company's most exciting nearshore markets. Having worked closely with US clients in his previous role as Client Growth Partner, he brings a deep understanding of what American businesses need from a nearshore team and how to make those partnerships work over the long term. His relationship-driven approach, entrepreneurial background, and firsthand knowledge of the Colombian professional landscape make him well placed to guide clients looking to build bilingual, dedicated teams that scale alongside their ambitions.
With over 20 years of experience in Operations, HR, and Global Talent Acquisition, Jags is a pro at leading the charge. He’s a forward-thinker who’s all about getting results and is passionate about building top-notch teams, streamlining processes, and making things happen. At Cloudstaff India, Jagadish is at the helm, making sure everything runs smoothly day-to-day and that we stay true to our vision and goals. His commitment to quality and hands-on approach have been key in propelling Cloudstaff India to new frontiers in growth and efficiency.
Paul has spent two decades at the intersection of financial services, outsourcing, and global team management. His background as a financial adviser and stockbroker gives him a grounded understanding of the operational and regulatory pressures that accounting and financial services firms across Australia, New Zealand, and Southeast Asia face every day. As General Manager of Financial Services for APAC, Paul leads Cloudstaff's strategy to help these firms build integrated offshore teams capable of handling core finance functions, from bookkeeping and payroll to tax support and compliance, so firm leaders can focus on advisory, strategy, and growth.
Monika brings extensive experience in workforce strategy and operational delivery, working with construction, engineering, and design companies across the Asia Pacific region. She helps businesses navigating capacity challenges in the built environment sector design sustainable workforce models that scale without compromising quality or compliance. Monika specializes in helping construction and engineering leaders structure teams that deliver under sustained demand, allowing local professionals to focus on high-value decision making and oversight. She is a member of the National Association of Women in Construction (NAWIC), supporting initiatives that expand access and capability development across the industry.
With 18 years of experience, Paul is driven by a passion for helping property businesses grow. He combines practical advice with a dedication to advancing the industry, all while upholding a strong commitment to exceptional service and integrity. Paul’s expertise aligns perfectly with our vision for Cloudstaff Property Services, a new division focused on partnering with real estate, strata, mortgage brokerage, proptech, and conveyancing businesses across the Asia Pacific region.
Med Sali-Gelacio, CPHR, has spent 24 years across various fields, dedicating the last 13 to her true passion — HR. She’s a trained strengths coach with the Philippines’ Strengths Community and among the few practitioners of the Entrepreneurial Operating System® in the country. Her dedication was highlighted in 2023 when she was a finalist for HR Person of the Year at the International Investors in People Awards. As Cloudstaff’s Head of HR, she aligns people strategies with business goals to drive employee well-being, support company growth, and foster a positive workplace culture.
Geraldina has over 20 years of experience in the BPO industry. She was part of the founding team for the Philippines-based CCT Group, working with notable accounts such as Sprint, AT&T, and Citibank. She is highly experienced in the implementation and certification of PCI and has worked for tier-one financial institutions in the field of audit/public and private accounting. Geraldina is responsible for the global finance team, financial planning and analysis, forecasting, budgeting, and internal control.
